Laurent Noël was appointed Growth Director in 2018. He joined Bamburi Cement in 2017 as Head of Retail Affiliated Network (Binastore) from LafargeHolcim Maroc, where he was the Strategy & Integration Director. He was in charge of the post merger integration and strategy in LafargeHolcim Maroc. Prior to that, he was the Logistics & Export Manager in charge of inbound and outbound logistics activities of Holcim Maroc. Laurent has extensive experience in ready mix concrete business from various countries.