Code of Business Conduct


Worldwide building materials sector overview

The worldwide building materials sector is undergoing profound changes. Emerging economies are driving global demand, while concern for the environment is inspiring innovation in building materials and methods.


The Code of business conduct’s 6 basic rules

  • Comply with laws and regulations
  • Prevent conflicts of interest
  • Respect people and the environment
  • Protect the Group's assets
  • Maintain financial transparency
  • Focus on the importance of internal controls and audits 

Emerging markets drive demand

The needs of emerging economies mean that the preponderance of the global demand for cement now comes from these markets.

Sustainable construction

Sustainable construction aims to limit the impact of buildings on the environment while enhancing their quality in terms of aesthetics, sustainability, durability and strength. Sustainable construction techniques apply across the entire life cycle of a building, from the selection of initial materials to demolition and recycling.